Ray Wedell possesses an unconventional but highly effective skill set for buying or selling residential properties. It is grounded in a keen awareness of the local real estate market, enhanced by experience, and strategic thinking to real world real estate.

When he explains the reasoning behind differing pricing strategies, for instance, he does so clearly and without bias. But if asked, he will give his opinion, and back it up with convincing rationale.

His insights include what some might call hunches or gut instinct, but I also recognized elements of advanced game theory, and risk management in his thinking.

Ray called me whenever a new home was listed that matched most of my criteria. More importantly, he also emailed me to report when there were no new prospects listed. I knew he was leaving no stone unturned, and I believe I slept better for that.

Most of my interaction with Ray was during a very active seller’s market in late 2021. He walked me through various strategies for setting the price for my home, given the prevailing market conditions and buyer expectations. He also thought of some “out of the box” ideas, one of which lured in the ultimate buyer of the property.

Less than two months later, with those same market conditions (all seemingly stacked against the buyers), I closed on an excellently priced property two streets from the first price, deftly negotiating price and timing as well over list. Ray noted and said deals at that time previous owners’ furniture, and with almost Holmesian deductions, observations to tailor a bid that won me my home.

Realtors…who knew? When I thought they just wore matching blazers, smiled a lot, and only appeared during breaks in post-season football games. I am glad to discover this is not always the case.